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Thursday, January 15, 2026
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Paphos Banana Farmers Fear Frosty Reception from EU-Mercosur Accord

**PAPHOS, CYPRUS** – A landmark trade agreement between the European Union and the South American bloc Mercosur, heralded by EU leaders as a historic step towards global integration, is casting a long shadow over the verdant banana plantations of Cyprus’s Paphos district. While the accord, approved by the European Council last Friday, promises to liberalise trade across a vast swathe of the globe, local farmers express profound apprehension regarding its potential to inundate the market with cheaper, competitively produced agricultural goods.

The EU-Mercosur deal, poised to create the world's largest free trade zone encompassing over 700 million people, aims to progressively dismantle tariffs on more than 90% of bilateral trade. This ambitious objective, however, comes with significant concessions in the agricultural sector, a development that has ignited fears among European producers, including those in Cyprus, of being outmanoeuvred by agricultural powerhouses like Argentina and Brazil. Nikolas Theodosiou, deputy mayor of Kissonerga village in Paphos, articulated these anxieties, stressing the imperative for robust protective measures. "It must be ensured that the local producers are protected when the deal enters effect, so that they are not negatively affected by competition and cheaper products being imported from Latin America," he stated on Tuesday. The fundamental issue, he elaborated, lies in the disparity of production costs, which inherently disadvantages smaller, more regulated European agricultural operations.

The approval of the deal by the European Council, a move that European Commission President Ursula von der Leyen is expected to formalise with a trip to Paraguay this weekend, has been met with mixed reactions. While President Nikos Christodoulides described the decision as marking "a historic milestone. A union open to the world. With an open, robust trade policy," the practical implications for specific agricultural sectors remain a point of contention. The agreement's framework includes safeguard clauses, a critical provision that allows the EU to temporarily suspend tariff-free imports should European agricultural producers face overwhelming pressure. The efficacy and timely implementation of these clauses are now paramount for farmers like those in Paphos.

Adding another layer of complexity to the trade landscape, the agreement confirms that halloumi cheese will not benefit from Protected Designation of Origin (PDO) status within the Mercosur deal. This exclusion, reportedly due to halloumi not being on the initial list of protected products when it was compiled, has raised questions about the future market positioning of this iconic Cypriot product. Conversely, other esteemed Cypriot products have been successfully integrated into the protected list. These include regional wines from Limassol and Paphos, the historic Commandaria wine, ouzo, zivania, and "Yeroşibu lokumu," offering a degree of reassurance for these specific exports.

The Cypriot Ministry of Agriculture has reportedly issued a circular to stakeholders, outlining the perceived advantages of the deal, with a particular emphasis on the protection afforded to PDO products. However, for the banana growers in Paphos, the broader implications of increased competition and potential price erosion loom large. Their livelihoods, intrinsically tied to the unique microclimate and cultivation practices of the region, are now subject to the vagaries of international trade policy. As the EU moves towards solidifying this expansive free trade area, the focus for Paphos’s farming community will undoubtedly remain on the concrete safeguards that will be put in place to ensure their continued viability against a backdrop of potentially formidable global competition.

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