The Republic of Cyprus is actively working to increase its global economic presence. The government and private businesses are focusing on two main areas: promoting local wines and expanding tourism. Recent successes, from international praise for a native grape to record numbers at airports, show this combined strategy is working.
In agriculture, officials are working to make Cypriot wines more famous worldwide, especially a strong red variety called Maratheftiko. The Ministry of Commerce is helping local winemakers attend important international exhibitions in cities like Athens and Shanghai. They offer financial grants to cover costs. This effort is paying off. While the total value of wine exports rose only slightly to €1.3 million in 2024, the wines are winning more respect. Commerce Minister George Papanastasiou explained the deeper goal, saying, "Maratheftiko has become a key part of the country’s wine identity."
At the same time, Cyprus is becoming better connected. The operator of Larnaca and Paphos airports recently announced a record of 13 million passengers in one year. This success comes from cooperation with tourism groups and the government. Now, 60 airlines fly to 41 countries from Cyprus using 160 routes. An airport spokesperson said this record "highlights the success of ongoing efforts to expand air connectivity." This is essential for attracting tourists all year round.
Alongside these big projects, there is also a focus on local culture. For example, Nicosia’s municipality is planning a major Christmas festival for late 2025 with a local radio station. The event at Spyridakis Square will be a public celebration and a charity project, as money from market stalls will go to a city support centre. This shows how national promotion includes community and culture.
Together, these efforts strengthen Cyprus's international image. As local wineries win more global awards, they prove the quality of Cypriot products. Meanwhile, better flight connections bring more tourists, who can then enjoy the island's food and culture directly. By using its unique assets—from historic vineyards to modern airports—Cyprus is building a path to lasting economic growth.